Model Katie Price has parted company with online bingo brand Foxy Bingo. She has been the face of the gaming site since 2006.
The firm said Foxy Bingo could no longer compete for Jordan's time without "a significantly increased investment."
Foxy ran a section called 'Katie's Charity Bingo Room' where it donated 50 per cent of all purchased bingo cards on Monday evenings to Jordan's chosen charities.
Jordan's promotional work for Foxy Bingo included taking part in photo shoots with the website's Foxy mascot.
"Katie proved a fantastic building block for Foxy, helping shift perceptions of the brand and the image of bingo into the mainstream, creating a more youthful image," said commercial director, Simon Collins.