Ladbrokes Bingo have launched a brand new TV advertising campaign as the bookmaker seeks to continue the success of its fastest growing online product.

Television commercials have proved successful for Labrokes, with stakes in football betting up 25.4% since the launch of a £5million sportsbook campaign, featuring a host of famous footballers.

Chris Bell, Ladbrokes Chief Executive, said: "The removal of restrictions on TV advertising enables us to compete more effectively with other leisure industries and we were keen to be the first to take advantage of it