The latest Paddy Power Bingo advertising campaign has caused some debate.

The posters include one featuring a man breast-feeding a baby, with the slogan: "Where have all the women gone?"

This controversial ad campaign has encouraged some negative feedback, which has led to the poster now being banned on the London Underground network.

 "What kind of a crazy world do we live in where poking fun at man boobs is seen as distasteful….Does that mean man boobs are tasteful?" asked Paddy Power on a website set up to discuss the issue.

All jokes aside, these adverts go some way to highlighting the greater proportion of women who play bingo regularly, compared with men. Figures from National Bingo reveal that five per cent of the male population plays the game, compared with ten per cent of females in the country.