BBC’s reality investment program Dragons’ Den has made an investment in online gaming site www.GamingAlerts.co.uk. Aired on the 22nd of October, Emmie Matthews and Ed Stevens, founders of the site, recieved a £200,000 investment for their gaming site; marking the single largest amount ever awarded on the immensely popular program.

Dragon Theo Paphitis was so impressed with their project he agreed to invest all the money on his own.
According to Matthews, Paphitis was excited about his investment because: “Theo knows the current and future value of online gaming and sees it as a major growth industry. He invested because of our years of experience in gaming, and because of our track record of success. In fact, Mrs Paphitis plays online bingo all the time so Theo understood the value of the company and its large consumer appeal.”

The winning concept of Gaming Alerts is to deliver up-to-date offers, advice and bonuses direct to the desktop of online gamblers from major online casinos, online poker rooms, online bingo sites and online sportsbooks.

Dragon, Theo Paphitis said “I am delighted to be working with the Gaming Alerts team, I think the whole concept of proactively alerting users to the best bonuses and offers is truly revolutionary and Ed and Emmie have really brought the idea to life, I am looking forward to working with them and realising the potential of the company.”

This is a huge confidence boost to the online bingo industry and is a sign of good things to come.